Periscope 101: How to Broadcast Street Journalism From Your Phone

I’ve got mixed feelings about the use of Periscope. I’ll just park this here and leave it as to be determined.

Beyond Bylines

Periscope How-To

Periscope is a game changer.

It’s Twitter taken to new heights. Information flows in real time, but with an authentic, visual glimpse of what eyewitnesses are experiencing on the ground.

We saw Periscope’s impact on its first day on the job, back in March 2015, when an explosion rocked New York City.

Within seconds, the app’s feed was teeming with first-person views of the scene. Video clips from bystander cell phones came from every angle, showing unprecedented footage ahead of first-responder arrival.

This is not what we typically would see from the standard television broadcast. This was immediate – and unfiltered – providing a whole new level of access to viewers around the world.

In order to stay competitive, reporters need to embrace social reporting technology like this. And, according to WTOP digital reporter Neal Augenstein (@AugensteinWTOP), Periscope may be one of the most exciting ways to keep up.

Augenstein, by…

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Celebrity Marketing: What You Should Know About Music Clearance

The Brand Agent

music and brands

To remove the mystery, avoid common mistakes, and save time, always use a professional for music clearances.

Music can be used to emotionally connect consumers to a brand. But music clearance is a time-consuming, detail-oriented process. Experienced brand marketers know the value of using a professional to help.

Music clearance consists of five areas:

  1. Determining what permissions are needed to make use of a piece of music
  2. Ascertaining the owner(s) of the music
  3. Contacting rights owners and negotiating an appropriate license
  4. Administrating written agreements
  5. Handling other functions related to use and licensing of music.

Music Clearance obtains permission from the owner of a song (the people who wrote it) or a master recording (the people who recorded it), which you would like to use.

For every song written, any number of artists may have made their own recording. As an example, “White Christmas” has been recorded by Bing Crosby, The…

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Junot Diaz and Edwidge Danticat jointly speak out against Dominican Republic refugee crisis


Correction: This story and its headline previously said that Diaz and Danticat called for a travel boycott on the Dominican Republic. In fact, Diaz noted that the Dominican regime was vulnerable with respect to tourism, and Danticat urged Haitian-Americans in particular not to travel there. The story has been updated to reflect this correction. 

At any other time, the marquee names would have been talking about literature. Junot Diaz, hands-down the most critically acclaimed Dominican-American author, sharing a table with Edwidge Danticat, the most critically acclaimed Haitian-American author.

But they were not here to talk about books. They were here to speak out against the impending refugee crisis that has reached a fever pitch on the island where they were both born.

“There is a state of terror in the Dominican Republic,” Diaz told an overflowing crowd of attendees gathered in Miami’s Little Haiti neighborhood at a panel hosted by Miami Workers Center, a…

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