CHICAGO – Influencers, TasteMakers, Folks on the Come-Up… this event is a must attend for you.
You know Miss Fox won’t steer you wrong… bring yourself.
Special Guest Speaker: Erin Patton, author and creator Brand Jordan
Dusable Museum of African American History
740 East 56th Place
Chicago, IL 60637
Date: February 16, 2010
Time: 7:00pm – 8:00pm
Admission: This event is FREE however tickets will need to be reserved by visiting: http://att28dayschicago.eventbrite.com/
About 28 Days
28 Days will be a month-long Black History Month empowerment campaign targeting those who are ready and willing to follow 28 simple steps to unleashing their next level of professional potential.
This Black History Month, become a part of AT&T’s Twenty-Eight Days, an online community devoted to forward momentum in February. Go to www.att.com/28days and start by setting a goal, creating a calendar with a 28-step plan for action. Each day you’ll be introduced to an African American mover and shaker. Find out their plans for success and how they stay motivated. Everybody wants a page in history.
This February, get started writing yours at www.att.com/28days
About the Speaker
What do Michael Jordan, LeBron James and The Williams Sisters have in common? They have all turned to Erin Patton to help build their brands. Patton is widely regarded as one of the nation’s foremost experts on branding, sports marketing and Hip-Hop culture. He is Founder of The Mastermind Group (TMG), a brand management and strategic marketing consulting firm that has provided counsel to an exclusive client roster of Fortune 500 brands and pop culture icons.
Patton has been instrumental in the most notable footwear product launches in history. During his tenure with Nike, Inc, he was hand picked by Michael Jordan as the original architect for the JORDAN brand, engineering its successful launch in 1997. He later spearheaded NBA star Stephon Marbury’s award-winning Starbury brand launch that revolutionized the sneaker industry and earned launch of the year from Footwear News and Advertising Age in 2006.
As an expert on consumer behavior, Patton has also been hailed for “cracking the code on the urban market” with his breakthrough 7 Ciphers™ segmentation study that attracted flagship sponsors including MTV, Pepsi and The Brookings Institution.