Celebrity Marketing: What You Should Know About Music Clearance

Originally posted on The Brand Agent:

music and brands

To remove the mystery, avoid common mistakes, and save time, always use a professional for music clearances.

Music can be used to emotionally connect consumers to a brand. But music clearance is a time-consuming, detail-oriented process. Experienced brand marketers know the value of using a professional to help.

Music clearance consists of five areas:

  1. Determining what permissions are needed to make use of a piece of music
  2. Ascertaining the owner(s) of the music
  3. Contacting rights owners and negotiating an appropriate license
  4. Administrating written agreements
  5. Handling other functions related to use and licensing of music.

Music Clearance obtains permission from the owner of a song (the people who wrote it) or a master recording (the people who recorded it), which you would like to use.

For every song written, any number of artists may have made their own recording. As an example, “White Christmas” has been recorded by Bing Crosby, The…

View original 387 more words

Featured Image -- 4557

Junot Diaz and Edwidge Danticat jointly speak out against Dominican Republic refugee crisis

Originally posted on Fusion:

Correction: This story and its headline previously said that Diaz and Danticat called for a travel boycott on the Dominican Republic. In fact, Diaz noted that the Dominican regime was vulnerable with respect to tourism, and Danticat urged Haitian-Americans in particular not to travel there. The story has been updated to reflect this correction. 

At any other time, the marquee names would have been talking about literature. Junot Diaz, hands-down the most critically acclaimed Dominican-American author, sharing a table with Edwidge Danticat, the most critically acclaimed Haitian-American author.

But they were not here to talk about books. They were here to speak out against the impending refugee crisis that has reached a fever pitch on the island where they were both born.

“There is a state of terror in the Dominican Republic,” Diaz told an overflowing crowd of attendees gathered in Miami’s Little Haiti neighborhood at a panel hosted by Miami Workers Center, a…

View original 796 more words

Featured Image -- 4552

If Asian Americans saw white Americans the way white Americans see black Americans

Originally posted on Quartz:

White Americans often use Asian Americans as examples of the “model minority,” a reference to the perception that they are high achievers relative to other American ethnic groups.

Anil Dash, an Indian American and co-founder of social media analytics company ThinkUp, put out a series of tweets challenging the thinking behind that trope. Asian Americans aren’t just model minorities, he argues.  Data show that they have surpassed white Americans in so many ways that Asian Americans could talk about white Americans as disparagingly as white Americans talk about the country’s black population.

Asian American men and women both earn 

View original 283 more words

Featured Image -- 4547

Orioles COO John Angelos offers eye-opening perspective on Baltimore protests

Originally posted on For The Win:

Demonstrators destroy the windshield of a Baltimore Police car as they protest the death Freddie Gray. (Photo via Jim Watson/Getty Images) Demonstrators destroy the windshield of a Baltimore Police car as they protest the death Freddie Gray. (Photo via Jim Watson/Getty Images)

After protests in Baltimore over the death of Freddie Gray turned violent on Saturday, Baltimore sports-radio broadcaster Brett Hollander took to Twitter to argue that demonstrations that negatively impact the daily lives of fellow citizens are counter-productive. Orioles COO John Angelos, son of owner Peter Angelos, seized the opportunity to respond with a qualified and brilliant defense of those protesting.

You can read the whole thing in Angelos’ Twitter replies, but it’s transcribed here for clarity. It’s all here because it’s all so good. Read the whole thing:

Brett, speaking only for myself, I agree with your point that the principle of peaceful, non-violent protest and the observance of the rule of law is of utmost importance in any society. MLK, Gandhi, Mandela and all great opposition leaders…

View original 317 more words