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Originally posted on PHILANTHROPY FACTORY:

TheFunTheory.com is a site dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.”  Watch The Fun Theory in action below and see more of the experiments here.

Now study these tapes and figure out how to apply The Fun Theory to your own thing!

 

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